Building a Positive Team Culture in Design

Discover Shela Duong’s approach to building a positive team culture through open communication, personalized support, and trust. Learn practical tips for empowering teams, encouraging growth, and fostering psychological safety in the workplace.

Shela Duong
Senior Design Manager

When I first stepped into a management role, I thought being organized and detail-oriented was going to be the key to success. While structure is still a big part of how I work, I’ve learned that building a positive team culture is really about people. It’s about communication, trust, and making sure everyone feels seen, supported, and valued. Here’s how I create a culture where people feel safe to grow, make mistakes, and genuinely enjoy the work they’re doing.

Communication Is Everything

If I had to pick one value that defines my leadership style, it’s communication. I want to know how people are feeling, what they’re working on, and where they might need support. From the moment someone joins the team, I start building that habit. I hold daily 1:1s in their first week, then move to twice a week, and eventually let them decide if they want to shift to weekly.These check-ins are open conversations. I always ask “How are you feeling?” before jumping into tasks. I’ve found that when you create space early on for people to open up, they’re more likely to share struggles instead of bottling them up.

Adapt to Different Working Styles

Early on, I realized that not everyone thrives with the same structure I do. I’m naturally very type A, but some people aren’t. Instead of forcing my methods, I share how I like to stay organized and offer those tools as suggestions.It’s more effective to show someone how I would approach something and let them adapt it in their own way.

Vulnerability Starts With Me

I want my team to feel like they can be honest with me, even if something isn’t going well. And that starts with me being vulnerable too. Sometimes I’ll share when I’ve been stuck on a task or having a rough day.When you open up, it gives others permission to do the same. And when people feel safe being honest, that’s when real growth happens.

Growth Through Opportunity

I keep track of what each designer has worked on and what skills they’re still developing. If a task comes up and I know someone hasn’t done it before, I’ll assign it to them, even if it would be faster to give it to someone more experienced.Yes, it takes longer. But it’s worth it. That hands-on experience is what helps people level up.

Feedback Should Be a Conversation

Before I give feedback, I always ask “How did you feel about this task?” We talk through it first, and then I either affirm what went well or explain what could have been better and why.I focus on outcomes. If someone forgot to communicate clearly in a design doc, I explain how that impacted the developer and caused delays. I don’t focus on blame. I focus on helping people understand the ripple effect their actions can have on others.

Celebrate the Person, Not Just the Role

Culture isn’t just built in team meetings. It’s in the little moments. I track everyone’s birthdays on my calendar and make sure we celebrate together. We play games on Fridays and try to bring joy into the day-to-day.These things might seem small, but they add up. People feel more connected when they know they’re seen as individuals, not just employees.

Let Them Learn By Doing

I believe in letting people make mistakes. You can explain something ten times, but it doesn’t always click until someone experiences it themselves. And that’s okay. The important part is reflecting on it together afterward and reinforcing the lesson.That’s how trust is built. When people know I’ll support them through failure rather than punish them for it, they feel safe enough to try, stumble, and grow.

Uplift Differences and Encourage Equality

One principle I always emphasize is that everyone is equal. Just because someone has more experience doesn’t mean they’re better. Everyone brings value, and I make that clear from the beginning.New team members should feel confident that their voice matters. I encourage them to speak up, ask questions, and share work in progress without fear of judgment.

A Culture of Growth

What I’ve learned most as a manager is that culture isn’t static. You have to keep checking in, asking what’s working, and staying open to change.My goal is to create a space where people feel safe, valued, and inspired to grow, not just for the company, but for themselves. When that happens, great work always follows.

Shela Duong

Senior Design Manager

Shela is a Senior Design Manager working across AI, computer vision, and the kind of software people use every day. Outside of work, she’s into avant-garde fashion and learning about the history behind certain brands, collecting watches, wandering the city for brutalist architecture, playing golf, and climbing at the gym.

View Profile

Explore More Stories