October 19, 2019
Leverege LLC strives for transparency and trust when it comes to protecting your privacy and we aim to clearly explain how we collect and process your information. It’s important to us that you should enjoy using our products, services, and website(s) without compromising your privacy in any way. This policy outlines how we collect and use different types of personal and behavioural information, and the reasons for doing so. You have the right to access, change or delete your personal information at any time and you can find out more about this and your rights in our FAQ section. Alternatively, you can get in touch directly with our Privacy Team; their details included in our “Contact Us” section.
Our policies will be updated from time-to-time. Please refer back regularly to keep yourself updated.
Sections in this policy:
This policy applies to “users” and "customers" (or "you") of Leverege LLC; that is anyone subscribing or interacting with any product or service from Leverege LLC. This includes event attendees, subscribers, website users, app users etc.
The information you provide us, and that which we gather based on your activity, helps us to deliver more relevant content as well as create a more seamless experience across the products and channels through which you may access that content.
There is certain personal information that we need in order to provide the products and services that you have chosen. For example, we collect your email address in order to provide you with our newsletter.
When you use any of our online platforms or apps we collect information that helps us to deliver the service you have chosen and to improve your experience. This is done through cookies and other technologies. Examples of the type of information we may collect are:
You can also volunteer to disclose additional information which may not be essential for us to deliver a service to you. By providing it you help us to ensure we communicate with you in a way that’s most relevant, useful and engaging for you. We may collect and ask for additional information when you register, subscribe or make use of our products or services in any way, for example in person, via our marketing campaigns, via phone or mail orders, or our websites.
We do not track or collect any sensitive information about you. This includes race, religion, ethnicity, and political opinion.
We primarily use your information for the purpose of delivering the products and services that you have chosen and to personalise our interactions (including advertising) with you. For further details about this, and other ways we may use your information, please read the sections below.
We need your consent to use your information for some specific purposes such as marketing, brand response communications, and personalised advertising. Ways in which we will use your information if you consent are as follows:
Other than where we have asked for your consent, we mainly rely on two other separate bases to lawfully use your information. First, we need to use your information in certain ways to provide our products or services to you, in accordance with our contracts with you. In this case, it is necessary for us to use your information so that we can deliver the products or services you have chosen. Second, as described in more detail below, in certain cases, we may use your information where necessary to further our legitimate interests, where those legitimate interests are not overridden by your rights or interests:
You have the right to object to any of the above uses of your information, please contact us if you wish to do so. We will consider all objections reasonably, but there may be legal reasons where we deem that the use of your information is still appropriate. We will explain our decision to you in a timely manner.
Leverege LLC publishes content on social media platforms e.g. Twitter, Facebook, LinkedIn through both "organic" and "paid" methods to reach current and potential readers:
We may place one or more social media platform “tags” on our website in order to better understand how Leverege LLC may be of best value to you by providing you with the most relevant content available according to what you have chosen to read on our own websites. These tags only record information around events to help us understand if you are registered or subscribed with us, so that we may use your reading preferences to provide more relevant content and/or offers to you, on social media platforms, e.g. removing subscription offers from your feed if you are a current subscriber.
We do not have direct access to your personal data on your social media platforms.
To enable us to personalise the content and advertising you see (including on social media), we may use your interaction and browsing behaviour or preferences (such as how and what you read on our websites and our apps) to create audience profiles. This is to enable content and message personalisation, and in some cases, advertising to be delivered to you or a group of users (an audience) with similar interests to you. This can be done both on our site and on those of third parties.
We may analyse your individual information to create a profile of your interests and preferences as a part of an audience. These insights are used to help us make marketing decisions so that we can ensure our messages are relevant to you. There are times we may use additional information available from external sources to help us do this effectively (see How we work with third parties section below).
You can choose to opt out of our audience profiling activity if you wish. This does not mean that you will no longer see advertisements, it just means that the advertisements you will see are no longer personalised to your interests. Please contact us to do so.
We may also work with third parties to identify individuals who may be interested in our products and services or in some cases our sponsors / advertisers’ products and services. These third parties may give us access to your personal information, if you have allowed them to do so. In any communication you receive from us, through these third parties, we make sure to identify ourselves (and them) so that you know who has access to your information.
We securely store your information, and hold it for as long as we need to in order to provide our services and products to you in accordance with (i) applicable law, or (ii) as long as is set out in any relevant contract you have with us.
If you request for us to no longer contact you, for example with marketing communications, we will retain the minimum amount of information about you so that we can ensure we remove you from any future communications. Please note that if you ask us to completely remove all information about you, and you subsequently use our products and services at a later date, we will no longer be able to recognise your previous request to not be contacted, which is why we would keep it and suppress it in line with industry standards.
As the internet is a global environment and we work with third parties across the globe, collecting and using your personal information may involve the transfer of this information internationally, including outside of the European Union. By using our products and services you acknowledge and agree to your personal information being transferred in this way, including to jurisdictions outside the EEA.
We maintain strict policies to ensure all information that is transferred is done so safely and securely.
We take information security seriously and have policies and procedures in place to ensure the information we hold on you remains safe. We limit who has access to your information and ensure that those who do are bound by contracts to keep your information availability restricted and safe.
Leverege LLC does not intentionally, or knowingly, process personal information from individuals under the age of 16. When necessary, users under the age of 16 will be told not to submit any personal details. We will make every effort to delete any details of such users where a parent or guardian has informed us that these details have been collected.
Cookies are small files that are created in your web browser when you visit any of our websites.
Cookies help make your online experience more efficient and relevant to your interests. For instance, they are used to remember your preferences on sites you visit often, to remember your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently.
We do not collect any cookies beyond those collected by Google Analytics.
If you have questions about this policy or about your personal information, please send correspondence to us at the following address:
Attn: Data Privacy Manager
17701 Huntmaster Ct.
Woodbine, MD 21797
Alternatively, you can use the email address: email@example.com
You can contact our data privacy manager as set out in our ‘Contact Us’ section above.
You can contact us at any time. A member of our data privacy team will speak to you regarding your request.
You can update your preferences at any time and you can also opt out of email marketing by clicking the unsubscribe link at the bottom of our emails. For other parts of Leverege LLC you can contact us.
Can I ask you to delete my information?
Yes, just contact us. We will consider your request and take appropriate action which may mean that we suppress it, rather than delete it to ensure that we can still follow your preferences as to whether or not we can market to you.
You can update it at any time via your online account at economist.com (for subscribers of the newspaper), or just contact us.
You have a right to ask us for information we hold about you, please email customer services or data privacy including the subject line, “Subject Access Request”, so that we can respond as promptly as possible.
You also have the right to ask for us to update, delete, or stop processing information we hold about you. However, please note that there are circumstances in which complete erasure of your information or ceasing to process your information will not be possible for operational, legal and business reasons. This may include if you remain a customer for whom we need to provide services, or if you wish us to no longer contact you for marketing purposes. In this case we may need to retain some of your details securely in order to facilitate this request by, for example, keeping you on a “do not contact” or suppression list. This will be the only purpose for which your data will be used if this is the case.