Privacy Policy

August 15, 2023

Leverege LLC, a Maryland limited liability company (“Leverege”) strives for transparency and trust when it comes to protecting your privacy and we aim to clearly explain how we collect and process your information.  It’s important to us that you should enjoy using our products, services, and website(s) without compromising your privacy in any way.  This Privacy Policy outlines how we collect, receive, use, store, share, transfer and process different types of personal and behavioral information, and the reasons for doing so, when you interact with our websites, product and services, and any other sites or services that link to this Privacy Policy.  This Privacy Policy also describes your choices and rights with respect to your Personal Information, including your rights of access and correction of your Personal Information.  For the purposes of this Privacy Policy “Personal Information” means any information relating to an identified or identifiable individual. Please also refer to our FAQ section.  Alternatively, you can get in touch directly with our Privacy Team; their details included in our “Contact Us” section.

You should read this Privacy Policy in conjunction with our End User License Agreement located at [https://www.leverege.com/legal/end-user-license-agreement] and ensure that you understand how we collect and use your information.

If you do not agree with this Privacy Policy, you should not use our websites, product and services, or any other sites or services that link to this Privacy Policy.

This Privacy Policy will be updated from time to time. Please refer back regularly to keep yourself updated.

Sections in this Privacy Policy:

  • Personal Information We Collect.
  • How We Use Your Personal Information.
  • How We Share Personal Information with Third Parties.
  • How We Store and Secure Personal Information.
  • External links and Cookies.
  • Your Privacy Rights and Choices.
  • California Privacy Rights.
  • Contact Us.
  • FAQs.

This Privacy Policy applies to “users” or our website and “customers” who purchase, subscribe to, or interact with our products or services.  This includes event attendees, subscribers, website users, app users etc.  Users, customers, event attendees, subscribers, website users, and app users may be referred to herein collectively as “you” or “your”.

1. Personal Information We Collect.

When you interact with us via our websites or any sites or services that link to this Privacy Policy or use or access any of our products or services, we may collect Personal Information and other information from you, as further described below.

When You Visit Our Websites.

We collect Personal Information from you when you submit web forms or interact with our websites, for example by subscribing to a Leverege blog, signing up for a webinar, subscribing to one of our services or requesting customer support.  We may ask for your email address, first and last name, job title, and other similar business information.  You are free to explore some of our websites without providing any Personal Information about yourself.

Personal Information we collect through your use of our products and services.

When you use any of our online platforms or apps, we collect Personal Information that helps us to deliver the service you have chosen and to improve your experience. This is done through cookies and other technologies.  Examples of the type of Information we may collect are:

  • Browser
  • Email Provider
  • The pages you read on our websites and how you got to them
  • Device
  • IP address
  • Internet Connection
  • Location (in some cases)

Personal Information We Receive Automatically From Your Use of the Service.

When you visit, use and interact with our products and services (collectively, the “Services”), we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from, and which browsers people use to access the Service, broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems:

  • Log data: Information that your browser automatically sends whenever you visit our website (“log data”). Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the website.
  • Cookies:  Please see the “Cookies” section below to learn more about how we use cookies.
  • Device information: Includes name of the device, operating system, and browser you are using. Personal Infomation collected may depend on the type of device you use and its settings.
  • Usage information: We collect information about how you use our Service, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency and duration of your activities.
  • Cookies: We and our third party service providers may use cookies to operate our website, gather usage data on our website and improve your experience.  A “cookie” is a piece of information sent to your browser by a website you visit.  Cookies can be stored on your computer for different periods of time.  Some cookies expire after a certain amount of time, or upon logging out (session cookies), others survive after your browser is closed until a defined expiration date set in the cookie (as determined by the third party placing it), and help recognize your computer when you open your browser and browse the Internet again (persistent cookies). 
  • Analytics: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Site. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/. We also use certain third party service providers to analyze how users interact with the Service.
  • Online Tracking and Do Not Track Signals: We and our third party service providers may use cookies, tracking pixels or other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the website and use that information to send targeted advertisements.  Our Site currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.
  • Your Choices.  On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off.

Please note that if you limit the ability of websites to set cookies, you may be unable to access certain parts of the website and you may not be able to benefit from the full functionality of the Services.  Advertising networks may collect Personal Information through the use of cookies.  Most advertising networks offer you a way to opt out of targeted advertising.  If you would like to find out more information, please visit the Network Advertising Initiative’s online resources at http://www.networkadvertising.org and follow the opt-out instructions there.  If you access the website on your mobile device, you may not be able to control tracking technologies through the settings.

Information you provide us 

There is certain Personal Information that we need in order to provide the products and services that you have chosen. For example, we collect your email address in order to provide you with our newsletter.  You can also volunteer to disclose additional information which may not be essential for us to deliver a service to you.  By providing it, you help us to ensure we communicate with you in a way that’s most relevant, useful and engaging for you. We may collect and ask for additional Personal Information when you register, subscribe or make use of our products or services in any way, for example in person, via our marketing campaigns, via phone or mail orders, or our websites.

Personal Information We Collect Through Our Social Media Pages.

We have pages on social media sites like Twitter and LinkedIn (“Social Media Pages”). When you interact with our Social Media Pages, we will collect Personal Information that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.

Event Information 

When you register for an event, we collect Personal Information such as name, address, phone number, and email address.  We use this Personal Information to communicate with you and in some cases facilitate your registration. Additionally, we may share your registration data with service providers of those events in order to provide event information and improve your experience at those events. 

Account and User Information

We collect Personal Information when you sign-up for a Leverege account, create or modify user information, set preferences, or provide any other related information to access or utilize our products and services. 

Payment Information 

We collect payment and billing information when you register for paid products or services. For example, we may ask you to provide a billing address, or a billing contact for your Leverege account. If you give us payment information, we will use it solely as authorized by you in accordance with this Privacy Policy. 

You may also provide payment information, such as a credit card number or bank account numbers, when purchasing products or services.  We use secure third-party payment service providers to manage payment processing, which is collected through a secure payment process.  

Information we do not track

We do not track or collect any sensitive information about you.  This includes race, ethnicity, religion, political opinion, biometric data for the purpose of uniquely identifying you, genetic or health status, and sexual orientation.

2. How We Use Your Personal Information. 

We primarily use your Personal Information for the purpose of delivering the products and services that you have chosen and to personalize your interactions with you. 

We may also use your Personal Information for the following purposes:

  • To provide the Service to our business customers and their end users;
  • To manage your access to our online content and apps, and to send you content via push notifications, newsletters, and email if you have requested us to do so.
  • To manage customer service queries and complaints and respond to your questions;
  • To identify you as an account holder;
  • To communicate with you about your account;
  • To bill you for your use of our products and services;
  • To provide customer support;
  • To send you administrative messages about your account, reminders for upcoming events, service changes, or new policies. These updates, changes and notifications are essential for the services that you have selected;
  • To analyze how you interact with our Service;
  • To maintain and improve the content and functionality of the Service;
  • To develop new products and services;
  • To prevent fraud, criminal activity, or misuses of our Service, and to ensure the security of our IT systems, architecture and networks; and
  • To prevent users from posting illegal, offensive or objectionable comments on our site.
  • To manage your privacy preferences and to ensure you only receive communications that you have requested, which may include using your details to suppress you from communications.
  • To provide general location-based services (e.g., the region or country you are in), advertising or search results for our content.
  • To run competitions, prize draws and promotions or if you agree to be a speaker or contributor at, or in, one of our events. In these cases, subject to any specific terms Leverege agrees with you separately, you grant a global right to Leverege to use your name, picture, likeness, voice, biographical information and statements, for advertising, trade, publicity and promotional purposes in all media now known or discovered afterwards and on the internet.
  • To comply with legal obligations and legal process and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or other third parties.  

To deliver marketing and advertising

We need your consent to use your Personal Information for some specific purposes such as marketing, brand response communications, and personalized advertising.  Ways in which we will use your information if you consent are as follows:

  • We may send marketing communications via a range of channels including email and push notifications and you can opt out of these at any time.  If you give us marketing permission, we may contact you to tell you about special offers and related or similar products or services.
  • We will ask you if you wish to opt out of such marketing when you first sign up to receive our products or services.  You can also opt out of email marketing at any time by clicking the unsubscribe link at the bottom of our emails. 
  • In order to deliver advertising and marketing messages that are relevant to you, we may use the Personal Information we hold about you, including details that we collate from your use of our services or third parties, such as more precise Personal Information on your location, to ensure that the advertising you see is of interest to you.

You may withdraw your consent or object at any time to Leverege processing your Personal Information for the purposes of direct marketing, or for any other purposes for which your consent is required.  Please contact us to do so.

Other uses of your information

Other than where we have asked for your consent, we mainly rely on two other separate bases to lawfully use your Personal Information.  First, we need to use your Personal Information in certain ways to provide our products or services to you, in accordance with our contracts with you or your employer.  In this case, it is necessary for us to use your Personal Information so that we can deliver the products or services you have chosen.  Second, as described in more detail below, in certain cases, we may use your Personal Information where necessary to further our legitimate interests, where those legitimate interests are not overridden by your rights or interests:

  • To measure customer and user response and engagement with our products and services such as online content, email newsletters, and subscription offers. This may include sharing your information with third parties who help us to analyze and measure these things.
  • To ensure our products (including websites and apps) are compatible with the browsers and operating systems used by most of our visitors.
  • To help us improve our customer and user experience and to support new product development. We may send customer satisfaction surveys and market research questionnaires (for which we may share your information with third party suppliers employed by us).
  • To create audience profiles for personalized advertising, marketing or research and development on and off our websites – See Audience Profiling and Social Media sections below for more detailed information.
  • To detect and reduce fraudulent activity and for other security related purposes such as to help us protect against harassment, IP infringement, crime, or other security issues.
  • For any purpose required by law or regulation and to verify information that we provide to third parties for compliance and audit purposes.

You have the right to object to any of the above uses of your Personal Information, please contact us if you wish to do so.  We will consider all objections reasonably, but there may be legal reasons where we deem that the use of your Personal Information is still appropriate. We will respond and explain our decision to you in a timely manner, in any event, no later than one month after our receipt of your request.

Social media

Leverege publishes content on social media platforms e.g., Twitter, Facebook, LinkedIn through both “organic” and “paid” methods to reach current and potential readers:

  • “Organic” methods describe where content and/or offers are published onto a social platform so that they may appear in your social platform’s content, without being promoted or forced to appear more prominently, e.g., Leverege’s Facebook Page.
  • “Paid” methods describe where content and/or offers are published onto a social platform so that they will appear more prominently or be shown to users that do not currently follow Leverege social pages e.g., a promoted tweet on your Twitter Timeline.

We may place one or more social media platform “tags” on our website in order to better understand how Leverege may be of best value to you by providing you with the most relevant content available according to what you have chosen to read on our own websites. These tags only record information around events to help us understand if you are registered or subscribed with us, so that we may use your reading preferences to provide more relevant content and/or offers to you, on social media platforms, e.g., removing subscription offers from your feed if you are a current subscriber.

We do not have direct access to your Personal Information on your social media platforms.

How we use your details for audience profiling

To enable us to personalize the content and advertising you see (including on social media), we may use your interaction and browsing behavior or preferences (such as how and what you read on our websites and our apps) to create audience profiles.  This is to enable content and message personalization, and in some cases, advertising to be delivered to you or a group of users (an audience) with similar interests to you. This can be done both on our site and on those of third parties. 

We may analyze your individual Personal Information to create a profile of your interests and preferences as a part of an audience.  These insights are used to help us make marketing decisions so that we can ensure our messages are relevant to you. There are times we may use additional information available from external sources to help us do this effectively (see How we work with third parties section below).

You can choose to opt out of our audience profiling activity if you wish.  This does not mean that you will no longer see advertisements, it just means that the advertisements you will see are no longer personalized to your interests.  Please contact us to do so.

3. How we Share Personal Information with Third Parties.

  • As mentioned, in some instances, we disclose Personal Information to third parties when it is necessary to deliver a service or product, or to help us improve your experience with us, or when we are required to do so by contract or law. “Third Parties” include agents, subcontractors, vendors, service providers, sponsors, hosting service providers, cloud service providers and other information technology services providers, event management service providers, email communication software and email newsletter service providers, advertising and marketing service providers, payment processors, customer relationship management and customer support service providers, and web analytics service providers.  Pursuant to our instructions, these Third Parties will access, store or otherwise process Personal Information in the course of performing their duties to us.  If we do not have a legitimate business reason to pass on your Personal Information, we will ask you to give consent first.  Some examples of when we share your Personal Information are below:

    (a) When we send you an email or a push notification, these are delivered by marketing platforms. As part of this service, certain information such as message opens, clicks and formatting are recorded to help deliver the best email experience.

    (b) When we test and launch new products, services or offers, we may work with trusted third parties to support us.
  • We also employ third parties to carry out statistical analyses and conduct surveys on our behalf, to support our advertising and content production efforts respectively
  • To provide Personal Information for auditing purposes by official regulators.
  • To enable third parties such as advertisers or sponsors to contact you with information about their own products and services that may be of interest – only if you give explicit permission for us to do so.

Third parties who pass Personal Information to us

We may also work with third parties to identify individuals who may be interested in our products and services or in some cases our sponsors / advertisers’ products and services.  These third parties may give us access to your Personal Information, if you have allowed them to do so.  In any communication you receive from us, through these third parties, we make sure to identify ourselves (and them) so that you know who has access to your Personal Information.

IMPORTANT: Please note that the collection, use, and disclosure of Personal Information by these third parties are described in their own privacy policies, and consequently may differ from that set out in this Privacy Policy. We are not responsible for those third party privacy policies, and you should ensure that you have read and understood all applicable privacy policies before proceeding.

4. How we Store and Secure Personal Information.

Retention Privacy Policy

We securely store your Personal Information and hold it only for as long as we need to in order to provide our services and products to you in accordance with (i) applicable law, or (ii) as long as is set out in any relevant contract you have with us.

If you request us to no longer contact you, for example with marketing communications, we will retain the minimum amount of Personal Information about you so that we can ensure we remove you from any future communications.  Please note that if you ask us to completely remove all Personal Information about you, and you subsequently use our products and services at a later date, we will no longer be able to recognize your previous request to not be contacted, which is why we would keep it and suppress it in line with industry standards.

Storing and transferring information internationally

As the internet is a global environment and we work with third parties across the globe, collecting and using your Personal Information may involve the transfer of this Personal Information internationally, including outside of the European Union. By using our products and services you acknowledge and agree to your Personal Information being transferred in this way, including to jurisdictions outside the European Union.

We maintain strict policies to ensure all Personal Information that is transferred is done safely and securely.

Leverege stores information about visitors to our website and users on servers located in the United States.  By using our Services, you consent to the storage of your information inside the United States.  If you are using the Services from outside the United States including from the European Union, you should know that your Personal Information will be transferred to and stored in servers located in the United States. The data protection and other laws of the United States and/or other countries might not be as comprehensive as those in your country.  By using the Services, you acknowledge the transfer, storing, and processing of your Personal Information in and to the United States.

Additionally, if you are located in the EEA, UK, or Switzerland, you also have the right to lodge a complaint with your data supervisory authority.

Personal Information may be processed outside of the UK, Switzerland, and the EEA by Leverege or our service providers, including to process transactions, facilitate payments, and to provide support services.  We have entered into data processing agreements with our service providers that restrict and regulate their processing of your Personal Information on our behalf. By submitting your Personal Information or using our Services, you consent to this transfer, storage, and processing by Leverege and its processors.

Keeping your Personal Information safe

We take information security seriously and have policies and procedures in place to ensure the Personal Information we hold on you remains safe.  We limit who has access to your Personal Information and ensure that those who do are bound by contracts to keep your Personal Information availability restricted and safe.

Individuals under 16

Leverege does not intentionally, or knowingly, process Personal Information from individuals under the age of 16.  When necessary, users under the age of 16 will be told not to submit any Personal Information. We will make every effort to delete any details of such users where a parent or guardian has informed us that these details have been collected.

5. External links and Cookies.

External Links.

Our websites, services or products may, from time to time, contain links to use or be on external sites.  Leverege is not responsible for the privacy policies or the content of such sites and we recommend that you read the privacy policies on any external sites you use.  Similarly, if you are directed to our website from a third party, we are not responsible for the privacy policy or practices of the third party. We strongly recommend you read their privacy policy.

Cookies.

Cookies are small files that are created in your web browser when you visit any of our websites.  Cookies help make your online experience more efficient and relevant to your interests.  For instance, they are used to remember your preferences on sites you visit often, to remember your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently.

We do not collect any cookies beyond those collected by Google Analytics.

6. Your Privacy Rights and Choices.

Personal Information Requests.

You have the following data protection rights:

  • Access, Correction or Deletion. You can request access, correction, updates or deletion of your Personal Information.
  • Objection. You can object to our processing of your Personal Information, ask us to restrict processing of your Personal Information or request portability of your Personal Information.
  • Withdraw Consent.  If we have collected and processed your Personal Information with your consent, then you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.
  • Complaint. You have the right to complain to a data protection authority about our collection and use of your Personal Information.  

We do not sell personal information.

To exercise any of these rights, please contact us at dataprivacy@leverege.com:

Please note that to protect Personal Information, we may verify your identity by a method appropriate to the type of request you are making.  Depending on where you reside, you may be entitled to empower an “authorized agent” to submit requests on your behalf.  We will require authorized agents to confirm their identity and authority, in accordance with applicable laws.  You are entitled to exercise the rights described above free from discrimination.

We will respond to your request to change, correct, or delete your Personal Information within a reasonable timeframe and notify you of the action we have taken.  In some instances, your rights may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights.

If you are a customer, prospect, or otherwise interact with a Leverege customer that uses our Service and would like to access, correct, amend or delete your data controlled by the customer, please contact the relevant customer directly. Leverege acts as a processor for our customers and will work with our customers to fulfill these requests when applicable.

To Unsubscribe From Our Communications 

You may unsubscribe from our marketing communications through one of the following methods:

  • by clicking on the “unsubscribe” link located on the bottom of our e-mails;
  • updating your communication preferences;
  • by contacting us at dataprivacy@leverege.com;

Customers cannot opt out of receiving transactional emails related to their account with us or the Service. 

7. California Privacy Rights.

If you are a California resident, please visit our Notice of California Privacy Rights (www.leverege.com/legal/privacy-supplement-california-residents) for additional information related to, and a description of your rights under, California law.

8. Contact Us.

If you have questions about this Privacy Policy or about your Personal Information, please send correspondence to us at the following address:

Leverege, LLC

Attn: Data Privacy Manager

17701 Huntmaster Ct.

Woodbine, MD 21797

Alternatively, you can use the email address: dataprivacy@leverege.com 

9. FAQs.

How can I see what information you hold on me?

You can contact our data privacy manager as set out in our ‘Contact Us’ section above.

How do I opt out of profiling?

You can contact us at any time. A member of our data privacy team will speak to you regarding your request.

How do I opt out of marketing?

You can update your preferences at any time and you can also opt out of email marketing by clicking the unsubscribe link at the bottom of our emails. For other parts of Leverege you can contact us.

How do I make a complaint?

If you have a complaint regarding any aspect of your personal information or this Privacy Policy, please write directly to the data privacy team.

Can I ask you to delete my Personal Information?

Yes, just contact us. We will consider your request and take appropriate action which may mean that we suppress it, rather than delete it, to ensure that we can still follow your preferences as to whether or not we can market to you.

How do I update my Personal Information?

You can update it at any time via your online account, or just contact us.

What are my rights under GDPR?

You have a right to ask us for Personal Information we hold about you, please email us at dataprivacy@leverege.com with “Subject Access Request” in the subject line, so that we can respond as promptly as possible. 

You also have the right to ask us to update, delete, or stop processing Personal Information we hold about you.  However, please note that there are circumstances in which complete erasure of your Personal Information or ceasing to process your Personal Information will not be possible for operational, legal and business reasons.  This may include if you remain a customer for whom we need to provide services, or if you wish us to no longer contact you for marketing purposes. In this case we may need to retain some of your Personal Information securely in order to facilitate this request by, for example, keeping you on a “do not contact” or suppression list.  This will be the only purpose for which your Personal Information will be used if this is the case.

Changes to this Privacy Policy

From time to time, we may make changes to the Privacy Policy. This may be in relation to changes in the law, best practice or changes in our services. These changes will be reflected in this statement, so you should check here regularly.