What is IoT?

The Internet of Things (IoT) means connecting cars, boats, propane tanks, refrigerators, and every other “thing" to the internet. It means automatically knowing the location and status of all of an organization’s most important things, in real-time. It means truly understanding how an organization is functioning, and how it can improve. It means means doing what humans cannot, so that humans are freed to do what only humans can.

Why IoT Matters

In 1968, rail companies only knew where ~5% of their box cars were at any given time. Seems absurd, right? Yet even today, many organizations don’t know the location nor status of their most critical assets and ineffectively try to address these problems with manual effort and guesses. For the first time these problems are solvable at scale, and IoT is how. IoT matters because it can amplify the human potential of every organization, enabling them to achieve more with less effort to the benefit of everyone.

IoT is the Next Stage of Digital Transformation

01
The PC Stage

The first wave of digital transformation was the PC Stage, when PCs were networked with each other using Ethernet. No longer was there a one-to-one relationship of person-to-computer, but now, networks of people and computers were formed. This created an explosion in business applications, like email and spreadsheets, reduced friction within organizations to get work done, and enabled the great success of companies like Microsoft and Oracle. The PC Stage changed everything.

02
The Web Stage

The second wave of digital transformation was the Web Stage, when the World Wide Web ascended and computers were networked over great distances using optical fiber. No longer were networks of computers geographically isolated and predominantly located within organizations, but now, consumers used the web browser to tap into a global community. This created an explosion in web pages, reduced friction to reach customers, and enabled the great success of companies like Google and Amazon. The Web Stage changed everything.

03
The Mobile Stage

The third wave of digital transformation was the Mobile Stage, when the iPhone unleashed mass adoption of smartphones networked using cellular 4G. No longer were people only connected to the web if they owned a PC and were sitting in front of it, but now, virtually all people could be connected anywhere, at all times. This created an explosion in social networks and mobile applications, reduced friction for organizations to interact with their customers and employees, and enabled the great success of companies like Apple and Facebook. The Mobile Stage changed everything.

04
The IoT Stage

IoT is the next stage of digital transformation. Billions of cheap devices will provide real-time insights into every asset, process, and system that’s important to a given organization using Low-Power Wide-Area Networks (LPWANs). No longer will organizations wonder at the location or status of their things and/or collect this information manually, but instead, organizations will know automatically and in real-time about everything that’s important to their success. This will create an explosion in IoT solutions, reducing friction within organizations to gain critical insights and make effective decisions, and will enable the great success of the dominant companies of tomorrow. IoT changes everything.

Cost > Value

The value of IoT is clear, but the cost of building, implementing, and maintaining IoT solutions has exceeded the value and left many IoT solutions underwater. Until now.

Value > Cost

Cheap sensors, low-power wide-are networks (LPWANs), and software tools are all combining to drastically drive down the cost of IoT solutions. As the cost level recedes, more and more financially viable IoT solutions are being revealed!

What We Do

We Provide IoT Solutions That Enable Real-Time Insights for Every Thing

We’re focused on empowering all organizations with real-time insights for every thing that’s important to them. To achieve this, we configure our products to meet your unique needs and jumpstart your IoT transformation.

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We Combine Products with People to Ensure Your Business Success

We work shoulder-to-shoulder with you—to understand your specific problems and goals, to customize our products to solve them, to integrate into your existing business systems, and to provide immense value in weeks, not years. By establishing a true partnership and co-creating with our customers, we help you get the most out of our products and IoT expertise.

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We Support You Long-Term

Digital transformation isn’t a one-time event, it’s an ongoing process. That’s why we provide managed services to ensure you have the scalability, security, and ongoing support you need to succeed now and for years to come.

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