Leading companies like CarMax have implemented AutoTrace to track hundreds of thousands of mobile assets, like vehicles and car keys, reducing costs and driving new revenue.
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Leading companies like TPI Composites rely on WorkWatch to improve production efficiency, security and safety with complete operational visibility.
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Leading companies like Discount Tire have implemented PitCrew in all their service centers to achieve maximum performance and throughput.
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Leading companies like Schnucks Markets have implemented ExpressLane wherever they have lines of people or vehicles, delighting customers with shorter wait times and faster service.
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Join leading companies like CarMax, Discount Tire, and Yamaha who are using Leverege to transform their real-world operations.
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Unlock insights from 40% of casino guests who don’t use player cards with ExpressLane’s anonymous, privacy-first customer tracking.
Player card systems have historically provided casinos with rich insights into customer behavior, facilitating targeted promotions and personalized experiences. However, roughly 40% of casino patrons choose not to use player cards, resulting in significant gaps in customer analytics. These patrons, while actively engaging in casino activities, leave behind minimal actionable data, challenging casino operators to accurately assess and improve overall operational and marketing strategies.
Although effective, traditional player card systems inherently exclude a substantial portion of visitors who remain anonymous by choice. This lack of visibility into nearly half of a casino’s patrons restricts the accuracy of operational decision-making, diminishes marketing ROI, and limits the potential for personalized customer experiences. Industry experts recognize the critical nature of solving this challenge, noting:
“If you solve non-PII, uncarded player tracking, that’s the holy grail.”
ExpressLane employs advanced spatio-temporal and re-identification computer vision technology to address the gap in analytics for cardless patrons. By utilizing existing surveillance infrastructure, ExpressLane anonymously monitors visitor movements through non-biometric visual identifiers such as clothing patterns, body shapes, and movement trajectories. This solution provides continuous tracking and detailed visitor profiles without employing facial recognition, mobile device data, or personally identifiable information (PII), ensuring compliance with privacy standards.
ExpressLane delivers casinos comprehensive insights including:
Providing insights into previously untracked customer segments enables casinos to identify high-value anonymous patrons whose behaviors align with known VIP patterns, allowing targeted, timely customer engagement strategies.
Enhanced visibility into all visitor traffic allows more accurate staffing forecasts, promotional timing adjustments, and strategic game placement, improving operational efficiency and guest satisfaction.
ExpressLane emphasizes a privacy-first approach by incorporating adjustable privacy controls such as facial blurring and full anonymization, aligning with stringent regulatory requirements while preserving the quality of analytical insights.
ExpressLane complements existing player card systems by providing insights into the previously invisible guest population. This combined approach yields a complete view of patron interactions and preferences, enabling casinos to effectively target both loyal card users and anonymous guests, ultimately converting casual visitors into dedicated patrons.
Discover how ExpressLane can enhance your casino’s analytical capabilities, optimize operations, and drive revenue growth—all while prioritizing guest privacy.
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