Why Wait Times Are Hurting Hotel Revenue and What to Do About It

Cut lobby wait times, boost guest satisfaction, and optimize staffing with ExpressLane's real-time hotel queue intelligence platform.

March 28, 2025

In hospitality, time is money.

Nowhere is that more obvious than in your hotel lobby. Every extra minute guests spend waiting to check in or out chips away at guest satisfaction, operational efficiency, and ultimately, your bottom line. Here’s how wait times are impacting your business and what hotels can do about it.

Long Lines, Low Satisfaction

Hotels aim to keep check-in times under 5 minutes, but many properties still average closer to 10 during peak hours. Research shows guest satisfaction drops by nearly 47% if the wait exceeds 5 minutes. A one-minute improvement in check-in speed can raise satisfaction by 1.3%. That’s a small change with a big impact, especially at scale.

Peak Period Congestion

Late afternoons, typically between 3 and 5 PM, are a known pressure point. Even well-staffed hotels struggle with long lines when a rush hits. Hilton reported that before adopting streamlined lobby technology, front desk lines regularly reached capacity. After rollout, they said, “We rarely have a line.” Efficiency isn’t just about staffing, it’s about smart systems.

Staff Shortages Compound the Problem

The post-pandemic labor crunch continues to strain front desk teams. According to AHLA, nearly 80% of hotels still face staffing shortages. That means fewer agents on duty during check-in surges and longer guest waits. Many hotels are cross-training managers or hiring contract workers to fill the gap, but these are short-term fixes, not long-term solutions.

Tech Is the Game-Changer, But Only When It's Real-Time

Self-service kiosks and mobile check-in options are becoming standard, but real change happens when hotels can see bottlenecks forming and take action. That’s where ExpressLane comes in.

Introducing ExpressLane: Real-Time Queue Intelligence for Hospitality

ExpressLane is an AI-powered queue analytics platform that gives hotels a live, predictive view of lobby congestion. It tracks how many people are in line, how long they’ve been waiting, and sends real-time alerts when lines begin to build before guests grow frustrated.

Live Queue Monitoring

With ExpressLane, hotels gain real-time visibility into how many guests are in line and exactly how long they’ve been waiting. This live data helps managers quickly assess lobby flow and identify developing congestion before it escalates.

Bottleneck Alerts

When wait times or queue lengths exceed predefined thresholds, ExpressLane instantly sends alerts to hotel staff. These notifications allow teams to take swift action, such as opening another check-in station or reallocating staff, preventing guest frustration before it starts.

Smart Staffing Suggestions

By analyzing both historical trends and real-time activity, ExpressLane helps hotels forecast peak periods and adjust staffing accordingly. This ensures the right number of employees are scheduled during high-traffic windows like afternoon check-in or early morning checkouts.

Transparent Wait Times

ExpressLane enables hotels to display estimated wait times for guests, setting clear expectations from the moment they enter the lobby. This transparency reduces perceived wait time, builds trust, and contributes to a more relaxed and satisfying arrival experience.

The Bottom-Line Impact

Hotels using ExpressLane have reported:

  • Up to 35% faster check-in times
  • 12% increase in ancillary revenue
  • Higher guest satisfaction and repeat visits

Whether you're managing a business-heavy downtown property or a resort full of leisure travelers, cutting wait times improves first impressions and drives loyalty.

Final Word: Speed Is the New Standard

Guests no longer see fast service as a perk. It’s the expectation. With ExpressLane, your lobby becomes more than a waiting area. It becomes a revenue enabler.

Want to see how ExpressLane can transform your hotel operations? Book a demo today.

Hannah White

Chief Product Officer

Hannah is drawn to the intersection of AI, design, and real-world impact. Lately, that’s meant working on practical applications of computer vision in manufacturing, automotive, and retail. Outside of work, she volunteers at a local animal shelter, grows pollinator gardens, and hikes in Shenandoah. She also spends time in the studio making clay things or experimenting with fiber arts.

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